Marriage and being wanted by men are still a significant issue in Iranian patriarchal society. The meaning of beauty and its criteria is dramatically transformed in the past 40 years with mandatory hijab in the Islamic Revolution.
Masoumeh, a single 34-year-old hairdresser and owner of a small beauty salon in Tehran, shares intimate conversations with her clients, often reflective of the beauty standards and patriarchal pressures present in their lives. An independent business woman in a rigid society, Masoumeh weighs her own high expectations against the prospects of marriage while working to carve a path of her own.